Johnson & Johnson

‘A New Age of Innovation’ Sales Conference

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Main objective

To produce a high impact sales conference held over five days for 500 internal staff to celebrate the company’s pioneering development of blood glucose monitoring systems for diabetes patients.

With a three-month turnaround time (which included Christmas…), the OSP team was challenged to design and deliver an event that would resonate with sales forces from 28 different countries.

Creative solution

Kicking off with the two-day plenary sessions, the day time sessions were simultaneously translated for the international audience and all held in the same hotel which we transformed with a range of different set designs, along with branded banners, floor units, seat covers and coasters. We also designed and produced two unique themed and branded games — providing entertainment during delegate refreshment breaks — and set up a global showcase exhibition to allow each visiting country delegation an opportunity to highlight learnings and achievements.

Screened at intervals throughout the main plenary sessions, a series of interviews with real life diabetes sufferers gave the audience an insight into living with the disease. Shot by OSP the month before the conference, these sub-titled and brutally honest accounts featured diabetes patients from all walks of life — including Susan a Scottish farmer, British racing driver Paul, and Anja, a five times world champion kick boxer from Germany.

The highlight of the event was a flash mob performance from The London Community Gospel Choir. OSP had flown the 13-strong choir out to the event and disguised each singer in business wear, hiding them among the delegates before they caused a sensation by standing up one by one to sing a specially rearranged version of the conference theme song at the end of the second day’s plenary session. The full choir and band returned that evening to perform a 45-minute post-dinner set.

We transformed a restored 15th Century convent in the Portuguese capital to host the gala dinner and awards ceremony on the final night, beaming the LifeScan logo against the exterior of the historic building as arriving guests were given the celebrity treatment and captured on film by ‘paparazzi’ and a camera crew as they walked a red carpet.

Our film crew was onsite for the duration of the event shooting more than 16 hours of footage which we edited overnight to produce a highlights film that was screened in the closing session of the conference, rousing attendees before they headed home.

Outcome

OSP have set a benchmark for sales conferences, not just for LifeScan but for the industry.

A vision of what success should look like. Outrageous creativity, calmness, flexibility and can-do attitude was infectious and inspired confidence in all around.

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