Co-created with Highfield and *Anonymous pharmaceutical company

Acute Bacterial Skin and Skin Structure Infections Case Study Application

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Main objective

The end client* had been running a series of global advisory boards at which HCPs had participated in paper-based workshop activities designed to encourage meaningful case study lead discussion around management decisions when dealing with patients with acute bacterial skin and skin structure infections. Although the existing paper-based cards had gone down a storm, it was recognised that there was a need to make the sessions more engaging, adaptable and portable across the world, including in some countries that have limited internet connectivity.

Creative solution

OSP and Highfield started by investigating possible solutions, features and platforms and, critically, ways to add value. The solution needed to improve the workshop outcomes for all parties, rather than simply focusing on recreating a digital version of the original card-based case studies.

It was decided that a digital ‘case study generator’ was going to be the perfect add-on, providing the facilitator with the option to create and share an unlimited (within the capacity of the device) number of cases to be reviewed — keeping the workshop fresh each time. Based on this idea, it was also decided that to maximise the generator and the delegate interface it would be better to show real parameters and test results, all guided by a visual design mechanism to enhance legibility and engagement.

Another feature suggested was to set restrictions on content, only presenting/unlocking certain information in a linear and time-controlled fashion. This would create a more realistic environment for the HCP given that, in the real world, they can only access test results once they have requested a test and it then takes three days to get lab results. We wanted to give the facilitator control over unlocking this content to better mimic the HCPs’ ‘norm’.

How it would work in a group session:

  1. The delegates, led by the facilitator, would be invited to review a patient case by selecting a patient avatar.
  2. They would immediately be able to access basic patient information such as Reason for Consultation, age etc. As they progressed through the first appointment, the app would release more information such as BMI, race etc before finally presenting an entire medical history as per a real world situation.
  3. The attendees/HCPS would then request virtual tests and hold discussions in a group situation with a medical affairs representative present. The facilitator would ask the user to move on to Day 1, 2 and 3 test results and hold a management discussion after each day. The user would record observations in a Notes section, in preparation to produce a summary at the end of the session.
  4. As the case owner progressed, the app would auto generate a record card which the users could revisit as needed.
  5. Once they had completed all sections, a summary card would be automatically created with all results ready for the final group discussion.

This application also had to work as a self-led exercise for use at congresses in a bid to encourage delegates to make a diagnosis, create management plans and spark conversation. This is why it was important for the app to not rely on WiFi and for a facilitator to be able to easily share case studies across multiple iPads.

Outcome

The app greatly improved physician engagement and allowed a much clearer dialogue with regards to therapeutic decisions the physicians would make on a day to day basis.

This is exactly why I have been working with the OSP team for the last 15 years, they very quickly understand the challenges we are facing and work with us to deliver fantastic results that meet the needs of our customers.

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