Main objective

Integrating solutions for neuroscience, Brainbox was established in 2010 to enable the very best neuroscience research with tailored and fully integrative non-invasive brain stimulation and brain imaging technologies. The company brings together decades of technical and academic expertise to provide a wide range of technological solutions, supplementary systems, accessories, data acquisition and analysis software, and hands on training.

Brainbox’s website is a key component of the business’ marketing strategy, acting as a catalogue and information hub for its products and techniques. This website isn’t simply about selling products — it also serves to help the world’s brightest neuro researchers to bring their ideas to life and develop world-leading research in a much-needed therapy area.

After going through multiple iterations, the Brainbox team felt the website still wasn’t functioning as it should and decided to seek support from an agency that could help ensure the website reached its full potential.

Creative solution

After analysing and reviewing the existing website — and engaging the Brainbox team in a brand and functionality workshop at our studio in Chepstow — we realised that Brainbox required a relatively complex website. The site needed to act as a detailed catalogue of products, display events the Brainbox team would be attending, and also provide a platform for the distribution of insightful information about research techniques.

We proposed our custom-built Content Management System (CMS). Whilst there are many different types of CMS available ‘off-the-shelf’, we prefer to use a bespoke CMS as it offers a more flexible approach. It also provides an easy-to-use interface that doesn’t have the limitations of templates and doesn’t require constant updates that come with hefty maintenance fees. Our CMS allows us to create pixel perfect solutions tailored specifically to a client’s needs — and this was the most effective option for Brainbox as it would allow the inhouse team to add and remove product pages, update techniques, and add news posts and events when required.

Our design team worked with Brainbox to transform the content and structure of the website, whilst bringing to life the eye-catching, colourful brand the company had already developed and used across its previous site.

We transformed Brainbox’s existing product images into quirky cut outs that saved on photography costs and would be easily replicated in the future, as and when new products become available.

Previously hidden products and services were made more accessible via a new category filter, with clear markers showing which products could be combined to achieve interesting new techniques. The techniques themselves were also more easily accessible for researchers to read about, with plenty of calls to action and a chatbot for those who want to learn more. Alongside a function to pose questions to the Brainbox team, browsers were now able to watch demo videos, review tech specs, download brochures and request quotes.

We created 10 bespoke page templates for Brainbox; whilst some are only used once, others are used repeatedly and are fully content manageable e.g. the products page template, the technique page template and the news article template. Each template has its own flexible features, e.g. the techniques page template has the ability to add or remove images from the page or include a video or secondary text content.

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Working with the OSP team on our new website has been an absolute pleasure. Right from the get go they took the time to really understand what we needed, got to grips with our challenges.

We’re over the moon with the result and now have a website that is absolutely fit for purpose and one that we are really proud of; a vibrant and distinct website that is easy to manage and maintain and supports our ambitions for the future.

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