Opinions, Stories and Passions+
Explore our blog for helpful resources, insightful articles, and our personal reflections and ideas that inspire action in healthcare communications. Enjoy browsing!
Our favourite adverts!
Becky Street • 2 min read
It’s fair to say that adverts are a bit like Marmite — you either love them or you hate them. Don’t get me wrong, it is…… read more
Nurture V Nature — Women in Business
Vikki Byrne • 3 min read
As a woman in-tech and in-business, I am often asked who or what inspired me to take the leap into what has been historically perceived to be a…… read more
What multichannel means in the world of European pharma marketing
Becky Street • 3 min read
Historically, the pharma sector relied on the tried and tested format of using sales reps armed with brand-centric promotional strategies to get the…… read more
What makes a successful events planner?
Lydia Owen • 4 min read
The short answer is a deep-rooted love of creating — and ticking off — to do lists! Although it’s fair to say that the world of…… read more
How to measure success at a congress
Emily Lee • 3 min read
So, you’ve spent months planning every last detail of an exhibition; the booth layout and structure, the content and messaging, even the flavours…… read more
Why brand matters
Becky Street • 3 min read
What is branding? And why are we told it’s so important to our companies? Well… a brand is so much more than simply an…… read more
