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Opinions, Stories and Passions+

Explore our blog for helpful resources, insightful articles, and our personal reflections and ideas that inspire action in healthcare communications. Enjoy browsing!

Our favourite adverts!

Becky Street • 2 min read

It’s fair to say that adverts are a bit like Marmite — you either love them or you hate them. Don’t get me wrong, it is…… read more

Nurture V Nature — Women in Business

Vikki Byrne • 3 min read

As a woman in-tech and in-business, I am often asked who or what inspired me to take the leap into what has been historically perceived to be a…… read more

What multichannel means in the world of European pharma marketing

Becky Street • 3 min read

Historically, the pharma sector relied on the tried and tested format of using sales reps armed with brand-centric promotional strategies to get the…… read more

What makes a successful events planner?

Lydia Owen • 4 min read

The short answer is a deep-rooted love of creating — and ticking off — to do lists! Although it’s fair to say that the world of…… read more

How to measure success at a congress

Emily Lee • 3 min read

So, you’ve spent months planning every last detail of an exhibition; the booth layout and structure, the content and messaging, even the flavours…… read more