Top 5 reasons why you should include visual content in your marketing

Clare Abbott  •  1 min read

Widely lauded as one of the hottest digital marketing trends, visual content marketing has really taken off in the last few years — with sites such as Pinterest and Instagram becoming increasingly popular with businesses of every size. So whether you’re already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these stats should help you make the case for doing just that!

  1. Publishers who use infographics grow in traffic an average of 12% more than those who don't. (Source: AnsonAlex)
  2. Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
  3. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
  4. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
  5. Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

At OSP, we have a long history of helping clients inspire their customers by ‘showing’ not ‘telling’ so, if you are looking to unleash the potential of your content, give us a call.