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Upcoming events

23 - 25 August 2019, Oxford, UK
ESMO Academy

26 - 27 August 2019, Madrid, Spain
3rd World Congress on Advanced Biomaterials and Tissue Engineering

29 - 31 August 2019, Vienna, Austria
5th World Congress on Parkinsons & Huntington Disease

31 August - 4 September 2019, Paris, France
European Society of Cardiology

3 - 7 September 2019, Madrid, Spain
IFSO World Congress

5 - 7 September 2019, Lisbon, Portugal

7 - 11 September 2019, Nice, France
31st European Congress of Pathology (ECP)

7 - 11 September 2019, Barcelona, Spain
Cardiovascular and Interventional Radiological Society of Europe

8 - 10 September 2019, Barcelona, Spain
Interdisciplinary Endovascular Aortic Symposium

9 - 10 September 2019, Zurich, Switzerland
31st International Conference on Cancer Research and Therapy

Top 5 reasons why you should include visual content in your marketing

Clare Abbott  •  1 min read

Widely lauded as one of the hottest digital marketing trends, visual content marketing has really taken off in the last few years — with sites such as Pinterest and Instagram becoming increasingly popular with businesses of every size. So whether you’re already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these stats should help you make the case for doing just that!

  1. Publishers who use infographics grow in traffic an average of 12% more than those who don't. (Source: AnsonAlex)
  2. Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
  3. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
  4. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
  5. Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

At OSP, we have a long history of helping clients inspire their customers by ‘showing’ not ‘telling’ so, if you are looking to unleash the potential of your content, give us a call.