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Upcoming events

22 - 25 April 2020, Montreal, Canada
ISHLT 40th Annual Meeting & Scientific Sessions

23 - 26 April 2020, Budapest, Hungary
Frontiers in CardioVascular Biomedicine 2020

27 - 29 April 2020, Birmingham, UK
British Society for Haematology 60th Annual Scientific Meeting

4 - 8 May 2020, Valencia, Spain
SIOPE 2020 - ~International Society of Paediatric Oncology

7 - 9 May 2020, Berlin, Germany
ESMO Breast Cancer

13 - 15 May 2020, London, UK
EWMA 2020 Wound Conference

11 - 14 June 2020, Frankfurt, Germany
25th Congress of EHA

11 - 15 July 2020, Glasgow, UK
12th FENS Forum of Neuroscience

4 - 8 August 2020, Amsterdam, Netherlands
IASP 2020 - 18th World Congress on Pain

Top 5 reasons why you should include visual content in your marketing

Clare Abbott  •  1 min read

Widely lauded as one of the hottest digital marketing trends, visual content marketing has really taken off in the last few years — with sites such as Pinterest and Instagram becoming increasingly popular with businesses of every size. So whether you’re already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these stats should help you make the case for doing just that!

  1. Publishers who use infographics grow in traffic an average of 12% more than those who don't. (Source: AnsonAlex)
  2. Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz)
  3. Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic)
  4. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)
  5. Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer)

At OSP, we have a long history of helping clients inspire their customers by ‘showing’ not ‘telling’ so, if you are looking to unleash the potential of your content, give us a call.